Eye shadow can be used to create a variety of looks, ranging from fresh and natural to dramatic, sultry sensation. Whatever your style, a few basic rules for proper and effective application can make a world of difference. Celebrity makeup artist Kim White offers some must-know rules for eye-popping perfection.
• Do dampen brush for a more intense color.
• Do use extra care with cream shadows.
• Do work with your eyes to accent the positive.
• Don't get bored—play with new colors and textures.
• Do boost your shadow's staying power with a primer.
• Don't forget to blend, blend, blend for a seamless look.
• Do apply color in specific shapes to avoid looking bruised.
• Don't splatter—tap excess shadow off the brush before applying.
• Do stay informed—check out new products and color trends.
• Do exchange tips, tricks and experiences with your peers.
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